Choosing the right PPC agency is no easy task. To help you along, we’ve outlined a few key points we think you should consider. In this article, we look at how to choose the right PPC agency for your needs.
In today's highly competitive digital landscape, service businesses often rely on paid advertising to reach their target audience and generate valuable and quality leads. However, the effectiveness of paid ads can only be truly measured when businesses go beyond website metrics and dive deep into lead conversion tracking. This blog post will support business owners and marketing managers of service businesses in setting up internal lead conversion tracking processes. Moreover, it will explore the benefits of a collaborative approach between clients and paid ads agencies to optimise ad campaigns to support the improvement of lead quality.
In this article, we delve into the intricate landscape of digital marketing, analysing the pros and cons of digital marketing channels such as email campaigns, websites, paid advertising, social media tactics, influencer collaborations, and content marketing strategies. Recognising the unique attributes and potential pitfalls of each channel can guide businesses to make informed choices for their specific marketing needs.
In today's fast-paced digital arena, first impressions aren't just important—they're everything. You know this. But have you ever stopped to ponder the profound impact of simple image size on your digital marketing campaigns? Allow GRAVITATE Digital to guide you through this often-overlooked, yet game-changing, facet of digital marketing. In our 2023 Social Media Image Size Guide, we highlight the importance of accurate image dimensions in digital marketing. Proper sizing ensures professionalism, can boost engagement and enhance a user's experience across platforms. Dive into our guide for optimal image dimensions on popular social channels and elevate your brand's visual presentation.
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Boasting a dynamic community of more than 722 million professionals, LinkedIn Ads emerge as a powerhouse in the realm of lead generation. Dive into this article to unravel the distinctive allure of LinkedIn Ads for businesses. From its precision-targeted audiences to its unmatched B2B centricity, we'll spotlight how LinkedIn artfully intertwines with lead generation, helping to elevate brand visibility and delivering a cost-effective reach. Join us in celebrating this digital love story.
Improve your e-commerce game in 2023 with our top insights on competitor research. Unlock tools, strategies, and tips for a thriving online presence. As the digital realm evolves, a brand can't just follow, it must lead. Curious? Dive deeper with us.
2024 is brimming with potential for digital marketers, thanks to a slew of holidays and signature events. To maximize the impact of these golden opportunities, it's important to arm yourself with knowledge and precision and start planning ahead of time. To help you prepare, we've put together a guide to the essential holiday dates in FY2024. Dive into our comprehensive guide as we offer insights on moulding them to resonate with your brand's ethos and audience. Get set to strategise, innovate, and captivate!
In today's fast-paced business landscape, staying organised, productive, and automating processes is essential. It is the catalyst that propels businesses forward in an ever-evolving digital environment. That's why at GRAVITATE Digital, we're thrilled to share with you a range of management and automation tools that can help to revolutionise ways of working.
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Looking to improve your online presence and attract more traffic to your website? Whether you're a budding startup in Sydney, a niche e-commerce site in Melbourne, or a local blogger in Perth, Search Engine Optimisation (SEO) is the foundation of your online presence. For businesses entering the digital landscape of Australia, understanding the nuances of SEO is indispensable. Check out these 15 SEO hacks to get started.
Are you struggling to get your business noticed online? In today's digital age, having a strong online presence is crucial, and SEO is a critical aspect of a digital marketing strategy that can help businesses improve their online visibility and drive more traffic to their website. From keyword research and on-page optimisation to technical SEO, UX optimisation, and content marketing, this article covers the key elements of SEO that businesses need to keep in mind to succeed in today's competitive online landscape.
Reviews are online “word of mouth”. These tips will help you start building business reviews today.
When it comes to branding, Australian companies have a lot to be proud of. From household names like Vegemite and Ugg Boots to lesser-known but equally successful brands like Blackmores and Aesop. There are plenty of businesses in Australia that have managed to build truly iconic brands. In this blog post, we're going to take a look at 10 of the most iconic Australian brands out there and explore what makes their brands so special.
Ready to unlock the full potential of your brand? Dive deeper into the realm of brand psychology and elevate your brand's connection with your audience to the next level. We’ll explore key psychological factors that impact consumer behaviour and brand perception. Through discussing colour psychology, word choice, brand personality, and other elements, we provide insights on fostering a deeper connection between brands and their audience. This guide serves as a roadmap for leveraging psychological principles to enhance brand affinity and customer loyalty.
Starting the process of crafting an online brand may initially appear overwhelming, yet with a clear plan in place, it can transform into an exhilarating endeavour. At GRAVITATE Digital, we excel in navigating you through the digital landscape. Today, we are exploring the essence of brand building in the digital realm. We will discuss the important elements of building a brand online and provide tips on how to formulate a cohesive and effective brand strategy.
This article provides an in-depth look at the revolutionary AI language model created by OpenAI - ChatGPT. With over 175 billion parameters, ChatGPT is one of the most advanced language models in existence, capable of generating natural language responses to text-based prompts in a variety of styles. From its training process to its potential applications, this blog covers everything you need to know about ChatGPT and how it can benefit humans.
Find out how AI is transforming various industries, including healthcare, retail, finance, transportation, construction, education, real estate, marketing, legal, energy, and entertainment. This blog discusses how AI will replace tasks and displace human workers. We’ll also discuss some of the factors influencing the order of replacement, and how to prepare for the future with AI.
In today's crowded digital space, brands are locked in a constant battle for attention. With the typical user's attention span dwindling, advertisers must make an immediate, powerful impression to ensure their message isn't lost in the crowd. This blog post delves deeper into the art and science of creating scroll-stopping ads that resonate with your target audience.
The art of persuasion is ancient, dating back to times when merchants in bustling markets needed to woo potential customers with the right words. In today's digital era, the landscape might have changed, but the core principles remain. Digital marketing orbits around good copywriting. In this blog, we’ll explore 13 tried-and-true techniques to sharpen your conversion copywriting skills.
In today's fast-paced digital arena, first impressions aren't just important—they're everything. You know this. But have you ever stopped to ponder the profound impact of simple image size on your digital marketing campaigns? Allow GRAVITATE Digital to guide you through this often-overlooked, yet game-changing, facet of digital marketing. In our 2023 Social Media Image Size Guide, we highlight the importance of accurate image dimensions in digital marketing. Proper sizing ensures professionalism, can boost engagement and enhance a user's experience across platforms. Dive into our guide for optimal image dimensions on popular social channels and elevate your brand's visual presentation.
Unlock Business Growth: SMART KPIs are data-driven tools for navigating the complex business landscape. Specific, Measurable, Achievable, Relevant, and Time-bound, they offer clarity, data insights, motivation, and accountability. Crafting them involves alignment, collaboration, and quantification. Real-world examples showcase their practicality as strategic roadmaps for success.
GRAVITATE Digital is a leading Australian digital marketing and paid advertising agency. We work globally to scale brands with genuine purpose.
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