TikTok Ads Agency | TikTok Advertising

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STRATEGIES

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GROWTH

Our Approach

It's about problem-solving solutions and strategising the success of measurable data. We are a team of thinkers, strategists, and brand matchmakers. Niche but potent, we are BIG on data.

We have mastered the art of turning abstract numbers and problematic data into digestible opportunities to share with you. We action these out-of-the-box ideas and solutions, measure and innovate again. As consumer psychologists, we love statistics and exploring customer behaviour. This data drives our decision-making together to grow your brand.

Great results are one thing, but if we can’t measure the results or see areas for improvement, how will we know where to go next? One of the reasons GRAVITATE exists is we love transparency in data. We love the good, the bad, the ugly data. It’s all useful in helping us pivot and refine our approach together to compound the wins and avoid the pitfalls.

Our reporting shared with you is complete, and measurable using industry-leading reporting software to culminate the data points from various marketing initiatives. This provides us all with the full picture of performance. We then drill down into best-performing ads, copywriting, creative, audiences and more, performance fluidly displays in a central GRAVITATE reporting link. See results daily, weekly or monthly. Compare time periods. See our ongoing work in real-time on mobile or desktop.

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We are enterprise ecommerce veterans and our team is formally trained in psychological science, accounting, project management and marketing (just to name a few).

Our techniques and knowledge have grown garage startups into cult following ecommerce stores with warehouses across the globe.

We pride ourselves on delivering needle shifting business growth consistently and with passion and care. We thrive when tailoring our marketing techniques to each unique brand we work with. Our team have first hand success growing international ecommerce brands into household names and local service businesses into multi-million dollar franchises and love to share our knowledge with you in our working relationship.
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In the digital marketing space, what worked yesterday, won't work today. Paid advertising is changing daily, so we maintain a deep and ever evolving love of learning more in digital marketing, via ongoing weekly team development. This is systemised through weekly internal and external coaching, workshops and mentorship.
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With our team tapped into the vein of digital marketing and a proven history of scaling brands with our digital marketing methods; we have a humble confidence, a genuine passion and relentless devotion to generating accurate outcomes that promote growth for your business.
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We provide consistent and accurate communication as if we were in the same room. We thrive in a colleagues environment as a seamless extension of you and your team. Our communication is unified through clear and transparent touch points throughout the month. We are approachable and accessible and give you our direct phone and email for ease of accessing us.

We provide official monthly reporting in the first week of each month, where we speak strategy after reviewing the data we speak through. This is usually complemented with a monthly Zoom meeting for 30-1 hour.

Busy one month and still want a thorough update? We can provide video recordings via email to summarise performance and speak through our results. If you need help or a GRAVITATE team mate, we're a call away during business hours and an email away 24/7.
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We are devoted to creating intelligent, unique outcomes and generating return for your business. With our powers combined and the Captain Planet theme song playing in our heads, we synergise with your business, generating transactions and leads in a seamless, long term, prosperous and in brand approach.
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Balancing psychological science and statistics with a creative mindset, we mould our knowledge and proven methods with data driven feedback we learn from getting to know your customer base. We tailor our expertise to deliver you bespoke, high quality and intelligent digital marketing outcomes.

Each business is distinctive, has different goals and unique selling points (USP's). Therefore your brand needs tailored marketing approaches that are anything but cookie cutter or one size fits all. We love tailoring our work to your business as we know that extra touch of personalisation can be the definitive needle shift your business needs to communicate with your customers.
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We take the time to learn your unique brand language, style and story; weaving in our own digital expertise seamlessly with your brand.

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What our clients are saying

"I have been working with Gravitate Digital Marketing & Paids Ad Agency for over 18 months now and I cannot speak more highly of Saxon and the team. So whether you need support with Google Advertising, SEO, social media marketing or more, Gravitate Digital Marketing Agency is your go-to team."

Hailey - Marketing Manager

"These guys really know Digital Marketing. Saxon has prepared the most comprehensive website and social media audit I have ever seen. The level of detail is incredible and we are now armed with a living document that will Gravitate our business to the next level."

Steve - Business Owner

"If you are after the best Digital Marketing team look no further!!Saxon has been instrumental in helping me create a launching platform for my new business, his knowledge of marketing and advertising strategies are invaluable.Thank you Saxon for all of your support."

Eulanda - Business Owner

FAQ

What is TikTok Advertising?

In 2020, TikTok announced TikTok for Business, which provides digital marketers with the tools to maximise the potential of their ad campaigns, similar to what Facebook, Google and Youtube currently offer. TikTok for Business allows businesses to set objectives for their ads, outline a budget and review campaign settings with ease.

What can TikTok Ads bring to my Business?

If TikTok advertising is done right, ads that run on the platform have great potential for generating brand awareness, and even facilitating business growth. TikTok Ads have the potential to bring a number of benefits to your business, including increased brand awareness, engagement, and sales. TikTok has quickly become one of the most popular social media platforms among younger demographics, including Gen Z and Millennials. By advertising on TikTok, there is an opportunity to reach a highly engaged audience of young consumers who may not be reachable through other advertising channels. TikTok Ads can help build brand awareness by increasing visibility and reach for your brand. By leveraging TikTok's powerful targeting options, you can reach users who are likely to be interested in your products or services and expose them to your brand in a fun and engaging way. TikTok Ads are highly engaging and interactive, allowing you to create unique ad experiences that resonate with users. This can help drive user engagement with your brand and increase the likelihood of conversions. Ultimately, the goal of advertising on TikTok is to drive sales for your business. By targeting users who are likely to be interested in your products or services and providing them with an engaging ad experience, you can increase the likelihood of conversions and ultimately drive sales for your business.

How do tiktok Ads work?

TikTok Ads work by allowing businesses to create and display ads to users on the TikTok platform. There are several ad formats available on TikTok, including in-feed ads, brand takeovers, sponsored hashtag challenges, and more. Video ads are available for TikTok itself or on the TikTok family of news apps. These advertisements run as 5-60 second videos and each ad will include a video, ad display image, brand name and ad text.

How does GRAVITATE Digital measure the success of TikTok advertising campaigns?

At GRAVITATE Digital, we believe that the key to successful TikTok advertising campaigns is measurement and continuous improvement. We measure success using a combination of key performance indicators (KPIs), including engagement rates, click-through rates, conversion rates, and return on ad spend (ROAS). We use advanced analytics tools to track the performance of each campaign and adjust strategies as needed. We keep our clients informed of their campaign's progress and provide regular reports that show the results of our efforts. With GRAVITATE Digital, you can be confident that your TikTok advertising campaigns are being effectively managed and delivering results.

How does GRAVITATE Digital approach TikTok advertising?

As a TikTok ads agency, we approach TikTok advertising with a data-driven, results-focused mindset. Our team of experts uses insights and proven strategies to craft a custom solution for your business.

Can GRAVITATE Digital help me reach a specific audience on TikTok?

Yes, we can! Our team uses the latest data and technology to target your ad to the right people, at the right time. TikTok Ads provides a range of targeting options, including demographics, interests, behaviours, and more, allowing businesses to tailor their ad campaigns to specific audiences. At GRAVITATE Digital, our team of experienced digital marketers can work with businesses to identify and define their target audience and develop a customised TikTok Ads campaign that effectively reaches and engages that audience. We can help businesses select the right ad format, messaging, and creative to connect with their target audience and achieve their marketing goals.Through ongoing monitoring, optimisation, and testing, we can also help businesses continuously improve the performance of their TikTok Ads campaigns and ensure maximum ROI.

What kind of TikTok ads can GRAVITATE Digital create?

We can create a variety of TikTok ads, including video ads, challenges, filters, and more. Our team of creative minds will work with you to develop a solution that fits your brand and captures the attention of your target audience. Get in touch to learn more about TikTok Ads!