Bing Ads Agency

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Advertising

google ad integrations

Microsoft Ads can import data directly from Google Ads. Once our team have finalised a Google Ads campaigns we are ready to sync these campaigns to the Microsoft platform.

Strategic Campaigns

Our Microsoft Advertising campaigns include advanced digital marketing strategies to generate high performing results.

We develop unique strategies to cater to our different clients and their needs.

We always strive to find new opportunities to improve our Bing Ads performance. We are constantly gaining better and better results for our clients.

Monitoring & Reporting

At GRAVITATE, we strive to build long-term relationships with our clients, keeping you informed by providing detailed Bings Ads reports and frequent optimisations of our ads accounts.

We build this trust by ensuring measurable results, frequent comms and sharing our deep, ever evolving knowledge of the digital marketing world.

Get to know us

Get started with Bing Ads today

Contact Us

WE'RE

BING
ADS

EXPERTS

Our Approach

It's about problem-solving solutions and strategising the success of measurable data. We are a team of thinkers, strategists, and brand matchmakers. Niche but potent, we are BIG on data.

We have mastered the art of turning abstract numbers and problematic data into digestible opportunities to share with you. We action these out-of-the-box ideas and solutions, measure and innovate again. As consumer psychologists, we love statistics and exploring customer behaviour. This data drives our decision-making together to grow your brand.

Great results are one thing, but if we can’t measure the results or see areas for improvement, how will we know where to go next? One of the reasons GRAVITATE exists is we love transparency in data. We love the good, the bad, the ugly data. It’s all useful in helping us pivot and refine our approach together to compound the wins and avoid the pitfalls.

Our reporting shared with you is complete, and measurable using industry-leading reporting software to culminate the data points from various marketing initiatives. This provides us all with the full picture of performance. We then drill down into best-performing ads, copywriting, creative, audiences and more, performance fluidly displays in a central GRAVITATE reporting link. See results daily, weekly or monthly. Compare time periods. See our ongoing work in real-time on mobile or desktop.

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We are enterprise ecommerce veterans and our team is formally trained in psychological science, accounting, project management and marketing (just to name a few).

Our techniques and knowledge have grown garage startups into cult following ecommerce stores with warehouses across the globe.

We pride ourselves on delivering needle shifting business growth consistently and with passion and care. We thrive when tailoring our marketing techniques to each unique brand we work with. Our team have first hand success growing international ecommerce brands into household names and local service businesses into multi-million dollar franchises and love to share our knowledge with you in our working relationship.
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In the digital marketing space, what worked yesterday, won't work today. Paid advertising is changing daily, so we maintain a deep and ever evolving love of learning more in digital marketing, via ongoing weekly team development. This is systemised through weekly internal and external coaching, workshops and mentorship.
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With our team tapped into the vein of digital marketing and a proven history of scaling brands with our digital marketing methods; we have a humble confidence, a genuine passion and relentless devotion to generating accurate outcomes that promote growth for your business.
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Get in touch

We provide consistent and accurate communication as if we were in the same room. We thrive in a colleagues environment as a seamless extension of you and your team. Our communication is unified through clear and transparent touch points throughout the month. We are approachable and accessible and give you our direct phone and email for ease of accessing us.

We provide official monthly reporting in the first week of each month, where we speak strategy after reviewing the data we speak through. This is usually complemented with a monthly Zoom meeting for 30-1 hour.

Busy one month and still want a thorough update? We can provide video recordings via email to summarise performance and speak through our results. If you need help or a GRAVITATE team mate, we're a call away during business hours and an email away 24/7.
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Get in touch

We are devoted to creating intelligent, unique outcomes and generating return for your business. With our powers combined and the Captain Planet theme song playing in our heads, we synergise with your business, generating transactions and leads in a seamless, long term, prosperous and in brand approach.
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Balancing psychological science and statistics with a creative mindset, we mould our knowledge and proven methods with data driven feedback we learn from getting to know your customer base. We tailor our expertise to deliver you bespoke, high quality and intelligent digital marketing outcomes.

Each business is distinctive, has different goals and unique selling points (USP's). Therefore your brand needs tailored marketing approaches that are anything but cookie cutter or one size fits all. We love tailoring our work to your business as we know that extra touch of personalisation can be the definitive needle shift your business needs to communicate with your customers.
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We take the time to learn your unique brand language, style and story; weaving in our own digital expertise seamlessly with your brand.

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What our clients are saying

Saxon and his team setup new Google ads and fixed up our conversion tracking - enabling an immediate increase in traffic to our website.
I would absolutely recommend Gravitate and Saxon (he’s also a top bloke and not one of those 'salesy' web agency salesmen).

Hailey
Marketing Manager

Saxon and the crew at Gravitate Digital have been soo helpful with their paid ads consulting service. It has been an excellent experience to work with Saxon. His knowledge and expertise around paid ads (Google Ads in particular) is exceptional.

Oliver
Marketing manager

There's not enough stars to give or "good" related buttons to for me to check in relation to my experience with Saxon and his Gravitate team. I'd have no hesitation in recommending Saxon and I'm now finding more things I'd like Saxon and his team to work on within my business.

Luke
Business Owner

Frequently asked questions

WHAT ARE BING ADS?

Bing Ads (or Microsoft Ads) is a powerful search engine marketing (SEM) advertising platform that allows businesses of all sizes to reach their target audience and drive more traffic and sales to their website.

It is a paid search advertising platform that displays ads on the Bing search engine, as well as on other partner websites and apps such as Yahoo! and MSN.

Although Microsoft Advertising isn’t the No. 1 search engine, it does get more than 1 billion unique visitors per month, worldwide.

Why choose the bing ads platform?

Bing Ads has been designed to help businesses reach specific audiences, drive traffic, and ultimately increase leads and transactions. Most importantly, Bing Ads reach 63 million searchers that aren’t reached with Google AdWords. So if you aren’t using Bing Ads, there could be a huge missed opportunity to reach a new target audience.

How Much Does bing Ads Cost?

The cost of advertising on Bing Ads depends on a variety of factors, including the keywords you are targeting, the competitiveness of your industry, and the budget you set for your campaigns.

Unlike traditional advertising, Bing Ads operates on a pay-per-click (PPC) model, which means that you only pay when someone clicks on your ad.

To get started with Bing Ads, you'll need to set a daily budget for your campaigns. This budget can range from as little as a few dollars per day to several thousand dollars per day, depending on your goals and the size of your business. Keep in mind that the more you're willing to spend on your campaigns, the more exposure and traffic you're likely to generate.

In addition to your daily budget, you'll also need to set a bid for each keyword you're targeting. This bid determines how much you're willing to pay for each click on your ad. The higher your bid, the more likely your ad is to appear at the top of the search results and generate clicks.

The cost of advertising on Bing Ads can vary widely depending on your specific goals and budget. However, with its advanced targeting capabilities and cost-effective pricing model, Bing Ads is a powerful and affordable way to reach your target audience and grow your business online.

What are the different types of bing campaigns?

Bing Ads is very similar to Google Ads, so much so that you can seamlessly import your Google Ads Account directly into the Microsoft advertising platform to get started.

Bing Ads offers several types of campaigns to help businesses reach their target audience and achieve their marketing goals. Here are some of the most common types of Bing campaigns:

Search campaigns - these campaigns show ads in response to search queries entered by users on the Bing search engine. Search campaigns are the most common type of Bing Ads campaign and allow businesses to target specific keywords and demographics.

Shopping campaigns - these campaigns are designed for businesses that sell products online. They allow businesses to showcase their products in the Bing search results, including product images, prices, and descriptions.

Audience campaigns - these campaigns allow businesses to target specific audiences based on demographics, interests, and behaviour. Audience campaigns are a great way to reach new customers who may be interested in your products or services.
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Dynamic search ads - these campaigns automatically generate ads based on the content of your website. They are a great way to reach a wide audience and to promote specific products or services.

App install campaigns - these campaigns are designed to promote mobile apps and encourage users to download them. They show ads on the Bing search results page and on other partner websites and apps.

How do you measure the effectiveness of Bing Ads?

Measuring the effectiveness of Bing Ads is essential to determine the success of your campaigns and to optimise them for better performance. Here are some key metrics to track to measure the effectiveness of your Bing Ads campaigns:

Click-through rate (CTR) - this measures the percentage of clicks your ad receives compared to the number of times it is shown. A high CTR indicates that your ad is relevant and appealing to your target audience.

Conversion rate - this measures the percentage of visitors to your website who complete a desired action, such as making a purchase or filling out a form. A high conversion rate indicates that your ad is driving qualified traffic to your website.

Cost per click (CPC) - this measures how much you pay for each click on your ad. By tracking your CPC, you can determine the effectiveness of your bids and adjust them to optimise your campaigns.

Return on investment (ROI) - this measures the revenue generated by your ad campaigns compared to the amount spent on them. A positive ROI indicates that your campaigns are generating more revenue than they cost.