Getting Started with Conversion Optimisation
Before we outline some tips to get you started, there are a few key principles to know about the practice of conversion optimisation:
1. Clear Target Audience
It's important to have a clear understanding of your target audience and their needs and motivations. This will help you to create a website and marketing campaigns that are more relevant and appealing to them.
2. Test, Test, Test
You need to continuously test and experiment with different approaches in order to find out what works best at a particular time. This could involve testing different calls-to-action, landing page layouts, or email marketing strategies
3. Analyse results
Finally, it's important to analyse and measure the results of your efforts to determine what is working and what is not, and to make informed decisions about how to proceed.
That said, below are a couple of tips to get you started.
1. Identify your conversion goals
Clearly plan out what you want your website or marketing campaign to achieve. Do you want to generate more sales, leads, or sign-ups? Once you have a clear understanding of your goals, you can begin to think about how to optimise your website and marketing efforts to achieve them.
2. Understand your target audience
Who are the people you are trying to reach with your website or marketing campaign? What are their needs and motivations? Understanding your target audience will help you create a website, marketing messages and creative content that are more relevant and appealing to them.