September 2023

The Art of Attraction: Why Image Sizing is important in Digital Marketing

In today's fast-paced digital arena, first impressions aren't just important—they're everything. You know this. But have you ever stopped to ponder the profound impact of simple image size on your digital marketing campaigns? Allow GRAVITATE Digital to guide you through this often-overlooked, yet game-changing, facet of digital marketing. In our 2023 Social Media Image Size Guide, we highlight the importance of accurate image dimensions in digital marketing. Proper sizing ensures professionalism, can boost engagement and enhance a user's experience across platforms. Dive into our guide for optimal image dimensions on popular social channels and elevate your brand's visual presentation.

2023 Social Media Image Size Guide

In the ever-evolving world of social media, staying updated is a mandate, not a choice. As platforms undergo changes, and interfaces get redesigned, one consistent factor is the significance of visuals. As visual content continues to dominate social media, it's important for businesses and individuals to understand the optimal image sizes for each social media platform. Welcome to the 2023 Social Media Image Size Guide, your one-stop reference to get the most from your visuals!

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First, Let's Talk Science (Briefly!)

Our brains are hardwired to process visual data 60,000 times faster than text. Big number, right? But it's not just about seeing the image—it's about understanding and engaging with it. A crisp, perfectly sized image tells your brand's story, connects emotionally, and gravitates people toward your message. See what we did there?

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Why Proper Image Sizing is important in digital marketing

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Professionalism

Using correctly-sized images communicates professionalism. An out-of-scale image can make your contenear amateurish.

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Improved User Engagement

Studies have shown that high-quality visuals increase user engagement. An image with the right dimensions looks clean and attractive, thereby holding viewer attention.

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Better User Experience (UX)

An image that's too large might take time to load, especially on mobile devices, leading to increased bounce rates. On the contrary, a too-small image might appear pixelated, degrading the user experience.
Ever stumbled upon a stretched or pixelated image on a brand's social media post? It detracts from the message, doesn't it? Correct image sizes ensure a smoother, more professional UX, more likely to keep an audience engaged and a spotless brand reputation.

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GRAVITATE Digital | Social Media Image Size Guide

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Mobile Optimisation

The Social Media Image Size Guide isn’t one-size-fits-all, especially with more than half of global web traffic coming from mobile devices. Tailored image sizes mean each visual shines brightly, no matter the screen size.

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SEO and Page Load Times

Slow-loading, oversized images? A big no-no for SEO. Efficiently sized images, as per our robust Social Media Image Size Guide, can reduce page load times, sending positive signals to search engines and potentially boosting your rankings.

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Brand Consistency

Using consistent image sizes across different platforms solidifies brand presence and reinforcing brand identity and trust.

Ruby

Read Time

3

min

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GRAVITATE Digital’s Quick Tips for Mastering Social Media Image Sizes

Regularly update your knowledge on recommended image sizes for different social platforms.
Use compression tools that prioritise image quality while reducing size.
Test images on multiple devices before finalising any campaign.

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2023 Social Media Size Guide

Whether you're setting up a Facebook ad campaign, Instagram post, or LinkedIn banner, remember: image sizing in digital marketing is more than meets the eye. It’s the foundation of your digital visibility. Check out 2023 social media size guide below.

1. Facebook

Profile Picture: 180 x 180 pixels
Cover Photo: 820 x 312 pixels
Shared Image: 1200 x 630 pixels
Event Image: 1920 x 1080 pixels

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2. Twitter

Profile Photo: 400 x 400 pixels
Header Image: 1500 x 500 pixels
In-feed Photo: 1024 x 512 pixels

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3. Instagram

Profile Picture: 180 x 180 pixels
Square Image: 1080 x 1080 pixels
Landscape Image: 1080 x 566 pixels
Portrait Image: 1080 x 1350 pixels
Stories: 1080 x 1920 pixels

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4. LinkedIn

Personal Profile Picture: 400 x 400 pixels
Background Image: 1584 x 396 pixels
Company Logo: 300 x 300 pixels
Shared Image: 1104 x 736 pixels

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5. Pinterest

Profile Picture: 165 x 165 pixels
Pins: 1000 x 1500 pixels

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6. YouTube

Channel Profile Image: 800 x 800 pixels
Channel Cover Photo: 2048 x 1152 pixels
Video Thumbnails: 1280 x 720 pixels

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7. TikTok

Profile Picture: 200 x 200 pixels
Video: 1080 x 1920 pixels

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8. Snapchat

Profile Picture: Preferably 1080 x 1920 pixels
Snap Ads: 1080 x 1920 pixels

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Image sizing, though seemingly subtle, plays a pivotal role in determining the success of digital content. Just like a well-fitted suit makes a lasting impression, perfectly sized images command attention and respect. They act as the silent ambassadors of your brand's message, making every pixel count. In the dynamic digital age, staying attuned to these nuances isn't just beneficial—it's essential.

As we navigate the visually-driven landscape of 2023, ensuring your images are rightly sized is akin to setting the stage for a standing ovation. So, whether you're crafting a Facebook ad campaign, an Instagram post, or a LinkedIn banner, remember: image sizing in digital marketing is a foundational pillar of your digital presence.

Stay updated, stay optimised, and here's to mastering visual marketing in 2023!

Want to learn more? Reach out to the GRAVITATE team today for a chat.

Yours,
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Frequently asked questions

Why is it essential to adhere to the recommended image sizes on social media platforms?

Adhering to the recommended sizes means that images are more likely to appear professionally, load efficiently, and don't get unintentionally cropped or pixelated. This can lead to a better user experience and optimal engagement.

Do these image sizes apply to both desktop and mobile viewing?

While the provided sizes aim to be optimised for both desktop and mobile, there can be slight variations in appearance due to platform updates. It's always advisable to centre key visuals and information to ensure they display correctly across devices.

How often do social media platforms change their recommended image sizes?

While there's no fixed schedule, platforms might adjust image dimensions during major updates or redesigns. It's a good practice to review guidelines annually or whenever a platform undergoes a significant interface change.

Will using the correct image size improve my content's reach or visibility on social media?

While size alone won't guarantee increased reach, a correctly-sized and high-quality image can lead to better engagement and shares. Platforms like Facebook have algorithms that prefer high-quality, engaging content, indirectly boosting its visibility.

If my image is slightly off from the recommended size, will it still be displayed?

Yes, the image will still be displayed, but platforms might auto-crop or resize it, potentially affecting the visual output and user engagement. It's always best to match or closely align with the recommended dimensions for optimal display.

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