Gravitate Digital Featured Articles

When The House of Mouth came to us, the account had a familiar problem: real budget, a huge product range, and two channels running without talking to each other.

It's just a homepage. It's also the single highest-leverage page on your entire site, and the one most businesses get wrong without ever realising it. We've torn apart homepages across every industry we work in, from small operators to accounts spending well into six figures a year on media, and the same handful of mistakes show up almost every time - all of them signs of a page built for the business, not the visitor.

If your ads aren't converting, the instinct is to blame the ad: new headline, new image, try again. Most of the time, that's not where the leak is. We see accounts spend months polishing creative while the audience actually seeing those ads could never buy from them in the first place: wrong location, wrong budget, wrong stage of business. Fix the room before you rearrange the furniture. Before a single new ad variant goes live, here's the room we check first.

Over half of people now turn to AI for research instead of a traditional search bar, and that number's only climbing. ChatGPT is closing in on a billion weekly users. Google's own AI Overviews now show up on 48% of searches, roughly double what they were at the end of last year. That's not a niche habit anymore. That's most of your audience, most of the time. Three different games are being played for that attention: SEO (Search Engine Optimisation), AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation). Most businesses we talk to only know one of them.