The results
111%
Increase In Monthly Website Traffic
48.35%
Increase In Engagement Rate
208.3%
Increase In Leads
Goanna Electrical is a local, family-owned electrical company that provides leading electrical services in Northern Rivers, Australia. The company's main objective was to enhance user experience and attract higher volume of traffic to the website through strategic SEO improvements and website restructuring.
The client, Goanna Electrical, operates in a competitive industry where large corporate electrical companies dominate the spotlight, making it challenging for local businesses to thrive. The primary business objective was to increase traffic, engagement rates on the website and increase leads for Goanna Electrical.
To accomplish this, we have updated the website, enhancing the user experience to boost engagement rates. A key strategy in improving the website's SEO included creating primary location pages, which was just one of several measures we implemented to elevate Goanna Electrical's visibility in local search engine results.
To increase traffic, engagement rates on the website, and generate more leads for Goanna Electrical, we enhanced the website's user experience by ensuring it is mobile-responsive, fast-loading, and easy to navigate. We incorporated clear calls-to-action (CTAs) to guide users towards engaging with content or submitting inquiries. Additionally, we developed and published high-quality, informative content relevant to Goanna Electrical's services and target audience.
For boosting local SEO visibility, we built primary location pages for each area Goanna Electrical serves. Each primary location-specific page includes unique content tailored to the respective area. This approach highlights local services, projects, and any community involvement, enhancing local relevance and appeal.
The success of our SEO project for Goanna Electrical was clearly demonstrated by significant improvements across key metrics. Our efforts notably led to an increase in form submissions, marking a substantial growth in inquiries. Goanna Electrical began receiving inquiries from previously untapped areas, embarked on a wider variety of projects for clients, and saw an uptick in requests for commercial electrician services. These achievements have not only enhanced their visibility but also solidified their position as a preferred provider in a highly competitive market.
However, we view success as an ongoing journey rather than a final destination. Goanna Electrical has recently initiated a Google Ads campaign with us, aimed at further boosting lead inquiries. With this new service addition, we are dedicated to sustaining and building upon the momentum generated by our SEO efforts, ensuring Goanna Electrical continues to lead in their field.
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SEO notably lead to an increase in quality traffic to the site, which saw an increase in form submissions, marking a substantial growth in inquiries. Goanna Electrical began receiving inquiries from previously untapped areas, embarked on a wider variety of projects for clients, and saw an uptick in requests for commercial electrician services. These achievements have not only enhanced their visibility but also solidified their position as a preferred provider in a highly competitive market. However, we view success as an ongoing journey rather than a final destination. Goanna Electrical has recently initiated a Google Ads campaign with us, aimed at further boosting lead inquiries. With this new service addition, we are dedicated to sustaining and building upon the momentum generated by our SEO efforts, ensuring Goanna Electrical continues to lead in their field.
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