March 2023

Stop Your Emails from Going to Spam: Master Email Domain Authentication Now!

Learn how to protect your brand's reputation and improve email deliverability by setting up domain authentication. This involves adding specific DNS records to verify ownership and protect against unauthorised use. Follow four simple steps to get started with either DKIM or SPF authentication.

So, why is email domain authentication important?

To ensure the deliverability and security of your emails, the most important step is to set up email domain authentication. Domain authentication involves adding specific DNS records to your domain’s DNS server to verify that you own the domain and to protect your domain from unauthorised use. By doing this, your emails will reach the inbox of your recipients and will in time protect the reputation of your brand.

Here are the two main types of domain authentication:

- DKIM (DomainKeys Identified Mail)
- SPF (Sender Policy Framework)

DKIM and SPF both involve adding specific DNS records to your domain's DNS server to verify your ownership of the domain and to keep your domain secure.

Lauren Rae

Read Time

5

min

Here's four user-friendly steps to help set up domain authentication:

Verify your domain:

To set up domain authentication, you'll first need to verify that you are the owner of the domain. You can typically do this through your hosting provider or domain registrar.

Copy the DNS records:

Once you've verified your domain, you'll then need to copy the DNS records provided by your email service provider (such as Mailchimp). These records will typically include a DKIM record and an SPF record.

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Add the DNS records to your DNS server:

Then, you'll need to add the DNS records to your domain's DNS server. This can usually be done through your hosting provider or domain registrar.

Test the DNS records:

After you've added the DNS records to your DNS server, you should then test the records to ensure they are properly set up. You can use a tool such as MX Toolbox to test your DNS records.

By setting up domain authentication, you can help to solidify the deliverability and security of your emails and protect the reputation of your brand. It's important to regularly check and update your DNS records so that they are properly set up and to take advantage of any updates or improvements to the domain authentication process.

Want to learn more? Reach out to the GRAVITATE team today for a chat.

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Frequently asked questions

Why is domain authentication important?

Domain authentication helps to support the successful deliverability and security of your emails. By verifying your ownership of the domain and protecting your domain from unauthorised use, you can increase the chances that your emails will reach the inbox of your recipients and protect your brand reputation.

How does DKIM work?

DKIM (DomainKeys Identified Mail) involves adding a specific DNS record to your domain's DNS server that includes a public key and a selector. When an email is sent from your domain, the email server will add a digital signature to the email header using the private key. The recipient's email server can then use the public key and selector to verify the authenticity of the email and ensure it was sent from a legitimate source.

How does SPF work?

SPF (Sender Policy Framework) involves adding a specific DNS record to your domain's DNS server that includes a list of authorised IP addresses or domain names that are allowed to send emails on behalf of your domain. When an email is received, the recipient's email server can check the SPF record to verify that the email was sent from an authorised source. If the email was not sent from an authorised source, it may be marked as spam or rejected.

How often should I update my DNS records?

It's a good idea to regularly check and update your DNS records to ensure they are properly set up and to take advantage of any updates or improvements to the domain authentication process. You should also update your DNS records if you make any changes to your email sending infrastructure, such as switching to a new email service provider or adding new IP addresses.

What if I have multiple domains or subdomains?

If you have multiple domains or subdomains that you want to authenticate, you'll need to set up domain authentication for each domain or subdomain separately. You may also need to set up additional DNS records, such as MX records or CNAME records, to route email to the correct server. It's a good idea to work with your email service provider or a technical expert to ensure that your DNS records are properly set up and configured.

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