Email Marketing
Latest news and insights from GRAVITATE
Latest news and insights from GRAVITATE
The digital world of e-commerce has transformed how businesses connect with their audience. Among various strategies, a standout method has continued to hold a prominent position: email marketing. In this blog, we'll explore lead generation for building email marketing lists and their intricate roles within the e-commerce landscape.
In the digital marketing sphere, the power of email marketing remains unparalleled. Despite the growing prominence of social media, email marketing retains its spot as a key player in the marketing mix, boasting a hefty ROI and the ability to forge a personal connection with customers.
Discover the enduring effectiveness of email marketing in this blog. Uncover the benefits, strategies, and best practices for connecting, engaging, and converting an audience. We'll explore how email marketing can drive remarkable growth for a business in the digital marketing landscape. Let's unlock the power of email marketing together!
This blog provides tips on how to create compelling subject lines for email marketing campaigns. The do's and don'ts include keeping it short and sweet, using actionable language, personalisation, testing different subject lines, and avoiding spammy words and tactics. Let's explore!
This article provides an ultimate guide to email marketing best practices to help you create effective and engaging email campaigns that get results. The guide covers key best practices such as clear and concise subject lines, personalisation, email segmentation, clear CTA's, and clear and easy-to-read layout, among others. The blog also lists key email marketing best practices to follow to help improve email marketing campaigns.
Learn how to protect your brand's reputation and improve email deliverability by setting up domain authentication. This involves adding specific DNS records to verify ownership and protect against unauthorised use. Follow four simple steps to get started with either DKIM or SPF authentication.
In this blog, we'll explain the basics of email marketing as a cost effective and efficient way for businesses to reach their current and potential customer base. We'll highlight four types of successful email marketing campaigns and key elements essential to building them.
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