A top performing Australian digital marketing agency

Google Ads Agency Canberra

As a specialised Canberra Google Ads agency, we have meticulous attention to detail. We’ll construct measurable marketing campaigns that help you grow.

CONTACT

QUOTE

Your experienced Canberra Google Ads agency

Google Ads Management (Previously Google Adwords)

Dear Canberra businesses:

Are you tired of underwhelming results from your Google Ads campaigns? Well, GRAVITATE Digital is here to level up your advertising game. Our team of Google Ads experts has a deep understanding of the local Canberra market, allowing us to create Google Ad campaigns that will resonate with your target audience and drive real results.

We can help you with Google Search Ads, Google Display Ads, Google Shopping Ads and YouTube Ads. As an experienced Google Ads agency servicing Canberra clients, we understand the unique needs and opportunities of local Canberra businesses. Whether you're a small business or a big player in Canberra, we have the experience and expertise to help you reach your advertising goals.
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Our team is dedicated to providing high-level Google Ads services and is always on the lookout for new and innovative ways to help you stand out from the crowd.

In today’s abundant world of tech, the integration of search is more complex than ever. First-page impression share can be difficult, particularly when there's a lot of competition. Sometimes businesses will find they don't even appear on their brand name. This is where Google Ads play a paramount role in scaling your business growth.

Don't settle for mediocre results. Get in touch with GRAVITATE Digital today and let us help you reach new heights with Google Ads. We're here to make a difference and we're ready to help you grow your Canberra business.

Contact us today to find out how we can help you.
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Google Ads Management Canberra

GRAVITATE Digital | Australian Digital Marketing Agency

Are you ready to take your Canberra-based business to new heights? GRAVITATE Digital is here to make it happen with the help of Google Ads. Our team is dedicated to crafting custom strategies that will leave your competitors in the dust.

We don't believe in cookie-cutter solutions. Instead, we take a comprehensive and holistic approach, considering all channels to ensure maximum impact. Our process starts with a deep dive into your business, analysing your existing Google Ads campaigns, website, and target audience to create a strategy that is uniquely yours.

With keyword research, captivating ad copywriting, and targeted options, your Canberra business will experience a surge in visibility, a boost in traffic, and a steady stream of quality leads. Our team will get to know you and your business inside and out, and work with you every step of the way to ensure your advertising is reaching new heights.

Our team is skilled at crafting effective Google Ads, setting up and optimising campaigns, and continuously monitoring performance to measure results your campaigns get the best possible return on investment. Get in touch with GRAVITATE Digital today and let's make your Canberra business soar!

Google Search Advertising

There are various formats of Google advertising. Some are text-based or display ads as well as product listing ads which are more visual. Product-based advertisement formats allow the audience to see important information at a glance, such as images of their searched product, price and reviews.

Our team develop a holistic search framework to capture all. It’s not enough to focus on your products and product-specific keywords alone. Consumer psychology is key. What is your consumer search that’s related to your brand? How do they refer to the actual thing that you’re selling? We also anticipate competitors and non-brand products to capture all intent keywords. With our team, we can dominate search real estate.

Google Display Advertising

We're visual creatures and we all heavily rely on visual cues. Advertising on the display network can help capture attention earlier in the buying cycle. We can reach people worldwide across millions of websites and apps, and on Google-owned platforms (YouTube and Gmail). This allows us to expand your reach beyond just Google Search.

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Google Shopping Advertising

We help you list your product inventory so your products show up for an audience actively searching for products like yours. Empowered by a specific advertising objective we can find more converting customers and drive more value with a 'Performance Max' campaign, this is the new goal-based campaign type that accesses all of their Google Ads inventory from one single campaign. Designed to complement your keyword-based Search campaigns.

Youtube Advertising

Whether you’re looking to re-market to your website visitors, reach a different audience, or both, advertising on Youtube can assist you with reach and to generate brand awareness. With YouTube, you can use a variety of ad types like pre-roll, skippable and non-skippable ads, bumper ads, and sponsored cards. With a wide variety of targeting methods available, such as demographic, interests, placements, and re-marketing lists, we can reach specific or niche audiences based on who they are and what they're interested in.

How we work together

Discovery & Research

Book a discovery call. Get started with GRAVITATE Digital.

Onboard & Strategy

Deep dive, historical analysis, access, setup & strategy development.

Ongoing Management

Split testing, budget control, statistical analysis & ongoing optimisations.

Reporting

Fluid reporting, monthly success & strategy meetings.

Get to know us

Take your Canberra business to the next level with Google Ads

WE'RE

GOOGLE
ADS

EXPERTS

Our Approach

At GRAVITATE Digital, we are committed to delivering customised and results-driven solutions that help our clients succeed. We understand that each Canberra business is unique, and that's why we create tailor-made services that meet specific objectives and cater to individual business needs.

Our team is composed of experienced professionals who have managed a diverse range of businesses, both big and small. We are always up to date with the latest industry trends and developments, and our data-driven approach focuses on progress and optimisation through continuous refinement.

Our data-driven approach emphasises continuous improvement and optimisation to help you build your business, reach your marketing goals, and move forward with confidence. We are dedicated to transparent reporting, honesty, and open communication to ensure our clients receive the best possible service.

We prioritise transparency, honesty, and open communication with all our clients to foster mutual success. If you're looking for a trusted Google Ads agency servicing clients in Canberra, GRAVITATE Digital is the right choice.

Learn more about our Google Ads services an how we can help your business grow leads and transactions.
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Get in touch

Our team comprises e-commerce veterans and experts in psychology, accounting, project management, and marketing.

We have a proven track record of scaling businesses and a genuine passion for delivering needle-shifting growth. We continually strive to enhance our digital marketing expertise and stay on top of industry developments through ongoing team development.

We use consumer psychology and statistics to make data-driven decisions that grow your brand, turning abstract numbers and problematic data into opportunities.
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Get in touch

We are dedicated to creating unique, intelligent outcomes that deliver a return on investment for your business.

Our team balances psychological science and statistics with a creative mindset to deliver bespoke, high-quality, and intelligent digital marketing outcomes.
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Get in touch

At GRAVITATE Digital, we pride ourselves on our consistent, accurate communication.

We provide consistent and accurate communication as if we were in the same room. We thrive in a colleagues environment as a seamless extension of you and your team. Our communication is unified through clear and transparent touch points throughout the month.

Our team is always accessible and approachable, and we provide official monthly reporting and Zoom meetings to keep our clients up to date on their business's performance.

We are always just a call or email away, and we're committed to providing excellent customer service.
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Get in touch

We take the time to learn your unique brand language, style, and story, and weave in our digital expertise seamlessly with your brand.

Balancing psychological science and statistics with a creative mindset, we mould our knowledge and proven methods with data driven feedback we learn from getting to know your customer base. We tailor our expertise to deliver you bespoke, high quality and intelligent digital marketing outcomes.

Each business is distinctive, has different goals and unique selling points (USP's). Therefore your brand needs tailored marketing approaches that are anything but cookie cutter or one size fits all. We love tailoring our work to your business as we know that extra touch of personalisation can be the definitive needle shift your business needs to communicate with your customers.
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Contact us today to learn more about our services and how we can help you achieve success.
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Get in touch

What our clients are saying

Saxon and his team setup new Google ads and fixed up our conversion tracking - enabling an immediate increase in traffic to our website.
I would absolutely recommend Gravitate and Saxon (he’s also a top bloke and not one of those 'salesy' web agency salesmen).

Hailey - Marketing Manager

Saxon and the crew at Gravitate Digital have been soo helpful with their paid ads consulting service. It has been an excellent experience to work with Saxon. His knowledge and expertise around paid ads (Google Ads in particular) is exceptional.

Oliver - Marketing manager

There's not enough stars to give or "good" related buttons to for me to check in relation to my experience with Saxon and his Gravitate team. I'd have no hesitation in recommending Saxon and I'm now finding more things I'd like Saxon and his team to work on within my business.

Luke - Business Owner

OUR

WOR-

KS

Increasing Leads and Building An Email List For TEA MATE

Scaling Sustainable Fashion with Lilly Pilly Collection through Google & Meta Ads

Supporting Australia’s Highest Rated Website Design Agency

Supporting Australia’s Highest Rated Website Design Agency

Getting the word out to Australia with Google and Meta Ads.

Increasing Leads and Building An Email List For TEA MATE

Reducing cost per conversion and increasing lead volume.

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touch

Say hi!

Frequently asked questions

WHAT ARE GOOGLE ADS?

Google Ads is for businesses of all sizes that want to reach and engage with consumers online through pay-per-click (PPC) advertising. It allows businesses to create and run ads on Google's search results pages and other websites that display Google ads.

Google Ads is Google's online advertising platform and works under a pay-per-click (PPC) model.
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At a simplistic level, this is where you have to pay every time a visitor clicks your ad. Advertisers bid to display advertisements, service offerings, product listings, or videos in relevant Google Search results and on non-search websites.

Google is the world’s #1 search platform & Youtube is the 2nd largest social media platform behind Facebook with 2.56 Billion active users.
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Advertisers bid to display advertisements, service offerings, product listings, or videos in relevant Google Search results and on non-search websites to a huge audience.

What is the purpose of google ads?

The purpose of Google Ads is to help businesses increase their online visibility and reach by placing their ads in front of potential customers who are searching for products or services related to their business. It allows businesses to target specific audiences and track the effectiveness of their marketing efforts.

When should i use google ads?

You can use Google Ads at any time to promote your Canberra business and reach potential customers online. It can be especially useful when you want to drive immediate traffic to your website or when you have a specific promotion or event that you want to advertise.

Can Google Ads help my business?

Google Ads is an online advertising platform that businesses use to promote their products and services on Google Search, Google Shopping, YouTube and other sites across the web.

Over 63,000+ potential customers are searching Google to search for businesses or items they need. Every single time your ideal buyer persona enters a search query into search engines (Google, Bing), the ad auction will occur. Google Ads allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. Advertisers can customise their budgets and targeting.

Whether you are a Canberra service-based business generating calls, emails and enquiry submissions on your website; or an enterprise eCommerce Canberra store driving website transactions; Google Ads is essential to your growth.

How can GRAVITATE Digital help my business with PPC and Google Ads?

GRAVITATE Digital's team of PPC experts can help your Canberra business get the most out of your Google Ads campaigns. We can help with everything from setting up a new account and creating campaigns to optimising existing campaigns and tracking performance. Our team can also provide insights and recommendations for improving the effectiveness of your campaigns to help you in achieving your business goals.

Why should i use google ads?

There are several reasons why Canberra businesses use Google Ads including:
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- To increase online visibility and reach: Google Ads allows businesses to get in front of potential customers who are searching for products or services related to their business.
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- To drive traffic to their website: Google Ads can help businesses drive immediate traffic to their website, which can lead to increased sales and conversions.

- To track the effectiveness of their marketing efforts: Google Ads provides a range of metrics and reports that businesses can use to track the performance of their campaigns and measure the return on investment (ROI).

- To target specific audiences: Google Ads allows businesses to target specific audiences based on factors such as location, interests, and search history. This can help businesses reach the right people at the right time.

How much do Google Ads Cost?

Google Ads operates on a pay-per-click (PPC) model, which means that you pay each time someone clicks on your ad. The cost of each click is determined by an auction system in which advertisers place bids on the keywords they want to trigger their ads. The cost per click (CPC) is the amount you are willing to pay for each click on your ad.

There are a few factors that can influence the cost of your Google Ads campaign:

- The competitiveness of your industry: If you're in a highly competitive industry, you can expect to pay more for clicks on your ads.
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- The quality of your ad campaign: Google uses an algorithm called the Quality Score to determine the quality of your ad campaign. A higher Quality Score can lead to a lower CPC.

- The relevance of your ad to the keywords you are targeting: If your ad is relevant to the keywords you are targeting, you will pay less for each click.

- The location of your target audience: If you are targeting a specific location, you may pay more for clicks on your ads in that location.

It's difficult to give a specific cost for Google Ads because the cost can vary widely depending on these and other factors.

What's your budget? We have found that platform ad spend between 5% - 30% of sales and a minimum $2,000 per month, spread across multiple campaigns on a platform is a good start.

Where will my google ads appear?

Your Google Ads may appear on Google search results pages, as well as on other websites that display Google ads. You can choose the specific locations where you want your ads to appear, such as specific countries, regions, or languages. You can also choose which keywords you want your ads to be displayed for, and set a budget for how much you want to spend on each click.

What IS A PERFORMANCE MAX CAMPAIGN?

PMAX Campaign: has replaced the previous shopping campaign. It leverages the whole google platform & it's ridiculously amazing AI algorithm to find customers for your business, it requires video, images, headlines, descriptions & products (Ecommerce).

How do I choose the right keywords for my PPC campaign?

Choosing the right keywords for your PPC campaign is important because it determines which searches your ads will appear for. Here are some tips for choosing the right keywords:

- Start with a list of keywords that are relevant to your business and the products or services you offer.
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- Use tools like the Google Keyword Planner to see how often the keywords are searched for and how competitive they are.
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- Consider using long-tail keywords, which are more specific and less competitive, in addition to short-tail keywords.
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- Make sure to include location-specific keywords if you are targeting a specific geographic area.

What is a negative keyword?

A negative keyword is a word or phrase that you exclude from your PPC campaign so that your ads will not be triggered by searches containing that term.

For example, if you are selling men's shoes and you add "women" as a negative keyword, your ads will not be shown to users who search for "women's shoes."

Using negative keywords can help ensure that your ads are only shown to relevant users and can help improve the effectiveness of your PPC campaign.

How do I track the performance of my PPC campaign?

Google Ads provides a range of metrics and reports that you can use to track the performance of your PPC campaign. Some key metrics to consider include:
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- Click-through rate (CTR): the percentage of users who click on your ad after seeing it.

- Cost-per-click (CPC): the average amount you are paying for each click on your ad.

- Conversion rate: the percentage of users who take a desired action (such as making a purchase) after clicking on your ad.

- Return on investment (ROI): the profit or loss you are making on your PPC campaign, calculated by dividing the revenue generated by the cost of the campaign.

You can view these metrics and more in the "Campaigns" tab of your Google Ads account.

How do I determine my PPC budget?

Determining your PPC budget depends on a variety of factors, including your business goals, the cost-per-click (CPC) of the keywords you are targeting, and the average conversion rate for your industry.

Here are some tips for determining your PPC budget:
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- Set clear goals for your PPC campaign, such as increasing sales or generating leads.
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- Research the average CPC for the keywords you want to target.
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- Use tools like the Google Ads Keyword Planner to estimate the traffic and cost of your campaigns.
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- Test different budget levels to see what works best for your business.

How can GRAVITATE Digital help my business with PPC budgeting?

GRAVITATE Digital's team of PPC experts can help your business determine a budget for your PPC campaigns. We use tools like the Google Ads Keyword Planner to estimate the traffic and cost of your campaigns and provide recommendations for budget levels that align with your business goals.

What is the difference between SEO and PPC?

SEO is a long-term strategy that focuses on improving the ranking of a website on search engines through techniques such as keyword research, content optimisation, and link building. PPC is a short-term strategy that involves paying for ad space on search engines or other websites. With PPC, businesses can get immediate visibility for their website, but they have to pay for each click. With SEO, businesses can get free, organic traffic from search engines, but it typically takes longer to see results.

How does the google ads algorithm work?

Google Ads is an advertising platform that allows businesses to place ads on Google search results pages and other websites that show ads from Google's advertising network. The Google Ads algorithm determines which ads to show, and in what order, based on a variety of factors including the relevance of the ad to the search query, the quality of the ad and the landing page it points to, the bid amount, and the expected performance of the ad.

The Google Ads algorithm uses machine learning to continuously learn and optimise ad placement. It takes into account a wide range of factors, including the keywords that triggered the ad, the user's location and device, the user's search history and other signals that indicate the user's interests and intent.

To ensure that ads are relevant and useful to users, the Google Ads algorithm uses a system called Quality Score to evaluate the quality of an ad. Quality Score takes into account the relevance and usefulness of the ad and the landing page it points to, as well as the expected click-through rate and the ad's historical performance. Ads with a higher Quality Score will generally appear higher up in the search results and may also have a lower cost-per-click.

Overall, the Google Ads algorithm is designed to help businesses reach their target audiences and achieve their advertising goals, while also providing users with relevant and useful ads.