OUR APPROACH

Our collaborative spirit creates an infectious energy that delivers outstanding results.

Trusted by leading brands

“We had a number of people working on our end on this project and they worked so cohesively with them they could have been part of our team.”

Alan, General Manager

Our process

We get to know you and take a deep dive into your brand, products/services, meaningful business metrics and goals, the creative and copywriting, customers, competition and a review of your existing website and performance data.

This is to understand where your digital presence and current business is at. From here, we can set targets and reverse engineer the strategies required to achieve these milestones.

Throughout our process, we work closely with founders, owners, C level leadership and marketing leads to truly understand your brand and business. With everyone in their lane, we tackle the priorities. Our proprietary onboarding, planning, frameworks and strategies are designed to partner both teams as one, transforming our client partners into 7, 8 and 9 figure leaders of industries.

GRAVITATE Digital | Digital Marketing Agency

1. Discover

First, let’s get to know your story and learn about your brand. After all, it’s not about us. It’s about where you are now, setting goals and achieving your vision.

We always start with a discovery call, to listen to you and your story. We learn about your brand, your customers and about the leaders driving the brand. This initial discovery helps us see where we can best serve you and helps us navigate into a flow state with your business.

We then look into your social presence, your website, your conversion funnel and audit your historical and existing marketing and advertising data.

This historical analysis provides us with detailed insights on what's working and where we need to start.

We’re big on communication at GRAVITATE Digital and have found that with more informed clients who are present to our insights and progress... but also the more you are candid and let us know about every single requirement you're after, the more likely we all achieve better results aligned with your brand.

2. Strategise

i.

Next, we strategise, prioritise and customise solutions for your brand. We do not cookie cutter our marketing approach.

ii.

Once we’ve learnt about your brand and have deep dived into your data, we then decipher a strategy and focus that we believe will serve the best results. We develop a plan by recommending the most potent and viable priorities to make the biggest impact.

iii.

Once we’ve learnt about your brand and have deep dived into your data, we then decipher a Learning through our discovery, we strategise and inform you of the opportunities that lay before us - both in the short and long term. Often, the immediate easy wins or "low hanging fruit" are picked off first to deliver positive results as quickly as possible.strategy and focus that we believe will serve the best results. We develop a plan by recommending the most potent and viable priorities to make the biggest impact.

iv.

Strategy, ideas and advice is only useful when it’s actioned outstandingly. To honour this statement, we deliver you a scope of work which includes a plan that’s completely tailored, has clear actions and timelines, is measurable, and within the budget you allocate. We play-do around the edges until it’s the perfect strategy to honour your business and give us all the best opportunity to reach your goals.

3. Customise

Once we have our overall strategy, we dive into the granularities of to construct the appropriate account framework, acquisition tactics, split testing priorities, budget allocation and funnels.

To hit your growth goals, we build a framework to target psychographic and demographic audiences aligned with your business. We leave nothing left on the table so that maximum ROI becomes our expectation.

We then craft the right messaging to honour the buying behaviour of your customer base, with thumb stopping creative, converting copywriting and brand language that speaks to the customer personas and target audiences at each stage of the funnel.

Tailored messaging and eye catching creative increase conversions.

Gravitate Digital | Digital Marketing Agency Process

4. Execute

Once we’re in the action phase, we polish up the edges of our strategy, framework and approve our creations with you. We then click the big red button to launch our strategy and framework online.

It’s important to us to stay connected with you on our progress so you’re informed and we’re tracking together. Clear and regular communication is expected from both parties. It helps us all learn faster and find flow. This layer of communication with you keeps you learning about the digital space and us aligned with your business and budget. It also creates a sensation that we are a part of your extended team. After all, our success as a business is purely driven off the success of you as our client. Share with us the good leads, the bad leads, the questions you have. It's all part of the journey together.

With any work we do with you, we ensure it’s measurable and that you stay informed on our progress.

We unleash our unicorns who sprinkle their magic. In other words, we approve our work with you, go live, work daily in your account, communicate with you regularly and deliver measurable results that matter.

5. Measure

Finally, we deliver you measurable results. Everyone usually high fives with their heels in the air…and we all live happily ever after.

Great results are one thing, but if we can’t measure the results or see areas for improvement, how will we know how to replicate or improve next time. Having run businesses in the past, one of the frustrations of working with marketing agencies is their ability to put rose tinted glasses on everything. Squash the bad results, pump up the good results. Voila! You are none the wiser and think they did a great job.

One of the reasons GRAVITATE Digital exists is we love transparency, we love the good, the bad, the ugly data as it’s all useful in helping us pivot and refine our approach. It’s all information that teaches us.

We make sure our reporting is measurable, it’s meaty and it includes all the good and the not so good so that you are holistically informed and we, as a combined team, make the best decisions together to grow your brand.

We have a flair for using innovative tools to expertly craft a project to perfection, which centres around user experience. While doing so, we are vigilant in monitoring the strategy to keep in tune with consumer/customer thoughts along with providing positive and invigorating feedback.

What next you may ask? Our commitment to you is to continually benchmark and refine our approach to remain a seamless extension as together as we grow your brand.

What our clients say

Outstanding results and trusted relationships

Since Gravitates commences their works our business has seen some significant growth. Saxon and the team have worked with our business fine tuning the best strategies for our campaign. A job well done!

Brett

Director

I have been working with the Gravitate team for about six months now and they helped my e-Commerce company with Google Ads optimisation, website improvements and various digital marketing strategies.

Dan

Business Owner

Saxon, Elke and the Gravitate team are 100% the best Paid Ads agency you could get. We have been using them for over 7 months now and the decision to engage them to look after our paid ads would be right up there as one of the best decisions we made for our business.

Shaun

Project Manager

I can't thank Saxon and the team at Gravitate Digital enough for their ongoing support with Google ads, Facebook ads and Instagram ads.

I will always recommend Gravitate Digital as your trusted ad expert!