Brand Development | GRAVITATE Digital

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Ready to elevate your brand to the next level?

BRANDING

FOR

SUCCESS

Our Approach

It's about problem-solving solutions and strategising the success of measurable data. We are a team of thinkers, strategists, and brand matchmakers. Niche but potent, we are BIG on data.

We have mastered the art of turning abstract numbers and problematic data into digestible opportunities to share with you. We action these out-of-the-box ideas and solutions, measure and innovate again. As consumer psychologists, we love statistics and exploring customer behaviour. This data drives our decision-making together to grow your brand.

Great results are one thing, but if we can’t measure the results or see areas for improvement, how will we know where to go next? One of the reasons GRAVITATE exists is we love transparency in data. We love the good, the bad, the ugly data. It’s all useful in helping us pivot and refine our approach together to compound the wins and avoid the pitfalls.

Our reporting shared with you is complete, and measurable using industry-leading reporting software to culminate the data points from various marketing initiatives. This provides us all with the full picture of performance. We then drill down into best-performing ads, copywriting, creative, audiences and more, performance fluidly displays in a central GRAVITATE reporting link. See results daily, weekly or monthly. Compare time periods. See our ongoing work in real-time on mobile or desktop.

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We are enterprise ecommerce veterans and our team is formally trained in psychological science, accounting, project management and marketing (just to name a few).

Our techniques and knowledge have grown garage startups into cult following ecommerce stores with warehouses across the globe.

We pride ourselves on delivering needle shifting business growth consistently and with passion and care. We thrive when tailoring our marketing techniques to each unique brand we work with. Our team have first hand success growing international ecommerce brands into household names and local service businesses into multi-million dollar franchises and love to share our knowledge with you in our working relationship.
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In the digital marketing space, what worked yesterday, won't work today. Paid advertising is changing daily, so we maintain a deep and ever evolving love of learning more in digital marketing, via ongoing weekly team development. This is systemised through weekly internal and external coaching, workshops and mentorship.
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With our team tapped into the vein of digital marketing and a proven history of scaling brands with our digital marketing methods; we have a humble confidence, a genuine passion and relentless devotion to generating accurate outcomes that promote growth for your business.
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Get in touch

We provide consistent and accurate communication as if we were in the same room. We thrive in a colleagues environment as a seamless extension of you and your team. Our communication is unified through clear and transparent touch points throughout the month. We are approachable and accessible and give you our direct phone and email for ease of accessing us.

We provide official monthly reporting in the first week of each month, where we speak strategy after reviewing the data we speak through. This is usually complemented with a monthly Zoom meeting for 30-1 hour.

Busy one month and still want a thorough update? We can provide video recordings via email to summarise performance and speak through our results. If you need help or a GRAVITATE team mate, we're a call away during business hours and an email away 24/7.
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Get in touch

We are devoted to creating intelligent, unique outcomes and generating return for your business. With our powers combined and the Captain Planet theme song playing in our heads, we synergise with your business, generating transactions and leads in a seamless, long term, prosperous and in brand approach.
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Balancing psychological science and statistics with a creative mindset, we mould our knowledge and proven methods with data driven feedback we learn from getting to know your customer base. We tailor our expertise to deliver you bespoke, high quality and intelligent digital marketing outcomes.

Each business is distinctive, has different goals and unique selling points (USP's). Therefore your brand needs tailored marketing approaches that are anything but cookie cutter or one size fits all. We love tailoring our work to your business as we know that extra touch of personalisation can be the definitive needle shift your business needs to communicate with your customers.
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We take the time to learn your unique brand language, style and story; weaving in our own digital expertise seamlessly with your brand.

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What our clients are saying

"We’ve worked with Saxon and his team for over 2 years now and they've not only managed our Facebook and Google ads, but also helped us with email marketing strategies, SEO, website improvements, systems, and all-round digital marketing. On top of this, the recommendations Saxon has given have caused a significant increase in e-commerce profitability."

Daisy - Marketing Manager

"Saxon, Elke and the Gravitate team are 100% the best Paid Ads agency you could get.

We have been using them for over 7 months now and the decision to engage them to look after our paid ads would be right up there as one of the best decisions we made for our business.
Would be 10 stars if it let me!"

Shaun - Business Owner

"I can't thank Saxon and the team at Gravitate Digital enough for their ongoing support with Google ads, Facebook ads and Instagram ads.
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I will always recommend Gravitate Digital as your trusted ad expert! The team always go above and beyond what is expected without any hesitation."

Gabby - Marketing Manager

FAQ

What is involved with Brand development?

Brand development is a process that involves creating a unique identity for a business or organization. It includes defining the business's brand strategy, which outlines its values, mission, and vision. This process also involves creating a brand name, logo, and other visual elements that will represent the business. Brand development may also involve developing a brand voice, which includes the language and tone used in marketing and communication materials. The goal of brand development is to create a consistent and cohesive brand that resonates with the target audience and sets the business apart from competitors. The development process includes aligning a brand with the objectives of the business and communicating the brand to the desired target market.

How will Brand development help my Business?

A strong brand requires extensive market research to work out how and why customers will be drawn towards your business. A solid brand will help customers recall your business easily and to have confidence that the products or services that your business offers will suit their needs.

What sets GRAVITATE apart from other branding agencies?

GRAVITATE sets itself apart from other branding agencies by using a data-driven approach to brand development. Our team of experts uses a combination of market research, data analysis, and creative thinking to create a brand strategy that is tailored to your business and your target audience. We also focus on creating a strong brand identity that is memorable and easily recognizable, and we work closely with you to ensure that your brand accurately represents your business and appeals to your target audience.

What is a brand development strategy?

A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals. These goals ultimately result in the identification and preference of your brand by consumers.

What is included in GRAVITATE's brand development services?

At GRAVITATE, we take a holistic and customized approach to brand development, taking into account the specific goals, target audience, and challenges of your brand. We use data-driven insights to create a strategy that is both effective and efficient. Our brand development services include strategy development, market research, content creation, and multi-channel integration, all aimed at creating a strong, recognizable brand that resonates with your target audience.