Tips to grow your Instagram Following

Learn what Hashtags are and strategies and tips to start using them to benefit your business.

The ultimate guide to Instagram Hashtags.

You can use up to 30 hashtags per post, but it’s important to use them wisely or your posts will not reach the right target audience. Instagram posts with at least one hashtag average 12.6% more engagement than posts without, so it’s worth spending some time forming a hashtag strategy to grow your account.

Here are a few tips to help you get started:  

#bespecific  

Use hashtags that are relevant to the content you are posting. This way you can reach people who are looking for what you are offering. By using too generic or popular tags, you run the risk of your post being quickly buried in the hashtag feed.  

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#testwhatsworking  

If you have a business Instagram account, you can view insights for each post to see what is and is not working. The insights function will tell you how people found your post via hashtags.  

#createbrandedhashtags  

Having a brand or product specific tag is a great way of building brand awareness, and a community. Add your hashtag to your profile and encourage your clients to use the tag on their own posts to spread the word about your business, and regram their posts (if relevant).  

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#dontusebannedhashtags  

Instagram may block a tag from use if it has been inappropriately used in the past. To check this, search for the tag then click ‘recent’. If blocked, no recent images will show and you’ll see a message from Instagram advising recent posts have been hidden. 

Using a broken tag will make your other tags useless.  

Want to learn more? Reach out to the GRAVITATE team today for a chat.

Yours,

GRAVITATE Digital

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Use hashtags that are relevant to the content you are posting.