March 2023

Unlock the Power of Sitelinks for website visibility

Boost your website visibility and click-through rates (CTR) with these expert tips. Discover the benefits of Google sitelinks for improving website visibility, navigation and click-through rates in search results. Learn how to optimise your sitelinks by using clear and descriptive link text, linking to important pages, using structured data, and monitoring and updating site links.

What are Sitelinks?

Sitelinks are a feature that appears in Google search results and consist of a list of links to specific pages on a website. Google sitelinks can be a useful feature for both users and website owners. Sitelinks can help users navigate to specific pages within a website and can increase the visibility and click-through rate of a website in user search results.

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What are the benefits of sitelinks?

1. Increased visibility

Sitelinks can increase the visibility of a website in search results, as the cluster of links take up more space in a search result and can attract the user's attention.

2. Improved navigation

Sitelinks can help users navigate to specific pages on a website. This can improve the user experience by making it easier for users to find the information they are looking for.

3. Increased click-through rate

Sitelinks can increase the click-through rate (CTR) of a website, as users may be more likely to click on a link that appears in a sitelink rather than the main search result.

Jarred Diehm

Read Time

5

min

How to optimise sitelinks?

There are a few things you can do to optimise sitelinks, including:

1. Use clear and descriptive link text:

Use clear and descriptive link text for your sitelinks. This will help users understand what the linked page is about and may increase the chances that users will click on the link.

2. Link to important pages

Link to important pages within your website in your sitelinks, as this will help users navigate to the most important and relevant pages on your website.

3. Use structured data

Use structured data, such as schema markup, to indicate to Google which pages on your website should be eligible for sitelinks. This can help Google understand the structure and hierarchy of your website and may increase the chances that your sitelinks will appear in search results.

4. Monitor and update your sitelinks

Monitor and update your sitelinks in Google Search Console regularly. This will allow you to view and manage the sitelinks that appear under your site in search results. You can demote sitelinks that are no longer relevant or add sitelinks for new pages that you want to promote.

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5. Use breadcrumb navigation

Use breadcrumb navigation on your website to help Google understand the hierarchy and structure of your website and to provide context for your sitelinks. Breadcrumb navigation is a navigation scheme that shows the user's location within the website hierarchy and can help Google understand the relationships between pages on your website.

6. Use internal linking

Use internal linking on your website to help Google understand the importance and relevance of your pages and to provide context for your sitelinks. Internal linking involves linking to other pages within your website and can help Google understand the relationships between pages on your website. This may increase the chances that your sitelinks will appear in search results.

7. Use a clear and logical website structure

Use a clear and logical website structure, with a hierarchy of pages and categories, to help Google understand the relationships between pages on your website and to provide context for your sitelinks. A clear and logical website structure can also help users navigate your website and find the information they need.

By following these tips, you can optimise your sitelinks and improve the visibility and user experience of your website in search results. SEO (Search Engine Optimisation) can also help to optimise your sitelinks by improving the overall quality and relevance of your website. Over time, this may increase the chances that your sitelinks will appear in search results.

It's important to regularly review and update your sitelinks so that they are relevant and useful to users and to take advantage of any updates or improvements to the sitelinks feature.

Want to learn more? Reach out to the GRAVITATE team today for a chat.

Yours,
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Frequently asked questions

What are sitelinks in SEO?

Sitelinks are a feature in Google search results that displays a list of internal links to specific pages of a website. They are designed to help users navigate a site more easily and increase the site's visibility and click-through rate in search results.

How do site links work?

Google algorithmically generates sitelinks based on the content and structure of a website. Sitelinks are intended to help users easily navigate to important pages within a site, and they are often displayed below the main search result for a website.

How do you get sitelinks?

You cannot request or guarantee sitelinks for your website. However, you can optimise your site's structure, content, and internal linking to increase the chances of Google algorithmically generating sitelinks for your website.

How do I control my site links?

You can monitor and manage your sitelinks in Google Search Console. From there, you can demote or remove sitelinks that are no longer relevant or add sitelinks for new pages that you want to promote.

Can I remove site links for my website?

Yes, you can remove site links for your website by using Google Search Console. You can also demote sitelinks that are no longer relevant or add sitelinks for new pages that you want to promote.

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