New Facebook B2B Targeting Capabilities

Meta Advertising released new B2B targeting capabilities. Find out what this means for Facebook and Instagram advertisers.

Facebook B2B Targeting

Facebook Advertising has now released new B2B targeting capabilities for Facebook and Instagram advertisers. The ability to reach customers in the digital world has become a key priority in driving business growth and Meta (Facebook and Instagram) continues to build advertising products that introduce new options for advertisers.

As of 16th August 2022, Meta globally announced their new B2B targeting audience segments.

So what does targeting audience segments mean? These new segments allow B2B advertisers to directly target key decision-makers in various businesses!

GRAVITATE
Read Time
5
min

Like what you're reading so far? Subscribe to our newsletter for more insights and industry trends.

Meta Advertising is unique in the way that it supports B2B marketers in creating meaningful relationships with businesses.

With the new audience targeting options being introduced, marketers can now access the following B2B targeting segments to help drive B2B results in Facebook ads:

Information Technology (IT) Decision-Makers

This segment targets ads towards people who are IT decision makers, which is based on their job titles.

Business Decision-Maker Titles and Interest

This B2B audience segment targets Facebook and Instagram ads towards people who are business decision-makers.

Ready to take your digital marketing to the next level with GRAVITATE?

Call Now

Business Decision-Makers

This B2B audience segment targets ads towards people who are business decision-makers in engineering, IT, operations, HR or marketing.

New Active Business

Lastly, this audience segment targets admins of upcoming businesses that were created in the last 6, 12 and 24 months.


Testing these options in your Facebook Advertising account is crucial for utilising these new segments to optimise advertising campaigns.

To learn more on how you can fully optimise your advertising campaigns, book a discovery call with a GRAVITATE advertising expert today! We do Facebook ads all day, every day and would love to help you grow using these new techniques.

Want to learn more? Reach out to the GRAVITATE team today for a chat.

Yours,

GRAVITATE Digital

Related topics:

Like what you've read? Subscribe for more insights and the latest industry trends.

Frequently asked questions

Would my business benefit from Facebook B2B advertising?

How is Gravitate Digital different from other DIGITAL marketing agencies?

As one of Australia's leading digital marketing agencies, we tailor high-quality and intelligent digital marketing outcomes for thoughtful brands with a genuine purpose. A beautiful thing about the vast digital space is that we perform digital marketing worldwide with businesses of all shapes and sizes. From local reach, Australia-wide to global. eCommerce, service-based or wholesale. B2C, B2B and any other abbreviated industry type, we can help. We do not cookie-cutter our approach. With every relationship, we always start with a discovery call, to listen to you and your story. We learn about your brand, your customers and the industry. This teaches us how we can best deliver results. Great results are one thing, but if we can’t measure and understand the results, how will we know where to adjust, improve or hone in on in the future? We share it all, the good, the bad and the ugly data as it’s all useful in helping us refine our approach. It’s all the information that teaches us. Therefore, we make sure our reporting is measurable, it’s meaty so that you are holistically informed and we as a combined team make the best decisions together to grow your brand. Your success is our success. We truly care about our clients. We don't have one person looking after 50 accounts and have never dreamed of growing our business in that direction. We've put together a team of innovative players, strategic thinkers, and hybrid performance marketing specialists. We wear out keyboards faster than a keyboard warrior with our time in the accounts we manage; often sneak a sunset or sunrise surf in and invent all the best excuses to plan the next snowboard or hiking trip with friends and family. This balance of prospering and play keep us tapped into the real world, whilst nurturing a genuine curiosity to keep current in the ever-evolving digital space.

How much does digital marketing cost?
WHAT SHOULD I EXPECT WORKING WITH GRAVITATE DIGITAL? ‍
Does gravitate do short term engagements?
GRAVITATE Digital