July 2023

Unleashing Your Potential: Becoming a Digital Marketer

Embrace the digital age and become a digital marketer. Learn the basics, develop a strong foundation in marketing principles, acquire technical skills, gain hands-on experience, and stay up-to-date with industry trends. Explore courses and programs offered by platforms like Shopify, Facebook, HubSpot, and Google to enhance your skills and boost your career prospects in this ever-evolving field.

In today's fast-paced digital world, a solid digital marketing foundation is crucial for businesses and individuals alike.

Whether you’re an aspiring digital marketer, a small business owner, or simply someone curious about this ever-evolving industry, there are countless opportunities for building awareness and foundations in the digital marketing landscape.

Step 1: Get Familiar with the Basics

To begin the digital marketing journey, being familiar with the fundamentals is essential. Digital marketing involves a wide array of channels and tactics, including social media marketing, email marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising, and more. Understanding these options and how they can be utilised to reach the target audience is key. Learning analytics tools can help to track the success of campaigns as well as provide insights to make wise decisions about marketing strategy.

Step 2: Develop a Strong Foundation in Marketing Principles

Since digital marketing is ever-evolving, it is important to remember that it is still rooted in traditional marketing principles. Building a solid foundation in marketing concepts such as branding, consumer behaviour, and market research helps to lay the foundations. This knowledge will help to create effective campaigns and gain insights into the needs and preferences of the target audience.

Step 3: Learn the Technical Skills

Although it isn’t necessary to be a coding expert, it's important to have a basic understanding of the technical aspects of digital marketing. Being comfortable with HTML, CSS, and other coding languages will aid in optimising websites, tracking campaign success, and making data-driven decisions. Similarly, learning analytics tools will help to measure key performance indicators (KPIs) and refine strategies.

Step 4: Get Hands-On Experience

One of the most effective ways to learn digital marketing is through hands-on experience. Seek opportunities to apply learned knowledge, such as internships, freelance work, or managing personal own social media accounts. The more practical experience gained, the better equipped you will be to thrive in the job market. Experimentation and learning from both successes and failures will be invaluable on the journey to becoming a digital marketer.

Step 5: Stay Up-to-Date with Industry Trends

It's important to stay up-to-date with the latest trends and best practices in the digital marketing industry as it’s constantly changing. Ways to do this include following industry blogs, attending conferences, or enrolling in formal educational programs like nanodegrees.

Remember, the path to becoming a digital marketer is a continuous journey of learning and adapting. Embrace new technologies, experiment with different strategies, and always stay curious.

Ruby Watt

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4

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Courses in Digital Marketing to Consider

Now that the steps to becoming a digital marketer are known, let's explore some courses that can help expand knowledge in this field.

Shopify's Learn Platform:

Shopify's Learn platform is a valuable resource for e-commerce business owners, providing courses and guides on setting up online stores, inventory management, and effective product marketing. With a mix of written content, videos, and interactive elements, this platform offers both free and paid courses to suit most needs. Visit the Shopify Learning platform here to explore the vast range of topics covered.

Facebook's Business Learning centre:

Facebook's Business Learning centre is a treasure trove of information for businesses seeking to master advertising on the platform. The centre offers a diverse range of guides and tutorials on topics such as ad campaign creation, specific audience targeting, and ad performance measurement. Discover invaluable insights in the Facebook Business Learning centre here.

HubSpot's Free Online Marketing Classes:

HubSpot, a leading provider of marketing and sales software, offers a wide selection of free online marketing classes on their blog. These classes cover various topics such as social media marketing, email marketing and SEO etc. With a combination of written content, videos, and interactive elements, each class provides useful insights and practical knowledge. Explore the range of classes at HubSpot's free online marketing classes here.

Google's Digital Garage:

Google's Digital Garage is an excellent resource for individuals and small businesses seeking to expand their knowledge of digital marketing. The platform offers free courses covering topics including SEO, social media marketing, and email marketing. With self-paced courses that include videos, quizzes, and interactive elements, learning can be done at any time. Visit Google's Digital Garage here to explore the comprehensive courses available.

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Certification Programs to Boost Credentials

In addition to online courses, certification programs can provide valuable credentials to enhance career prospects. Here are a few noteworthy certification programs in digital marketing:

Google Analytics Certification:

Google Analytics is a powerful tool for tracking and analysing website traffic. The Google Analytics Certification programs validate proficiency in utilising this platform. The certification exam covers topics such as data collection, configuration, and analysis.

HubSpot Inbound Marketing Certification:

The HubSpot Inbound Marketing Certification program offers a comprehensive curriculum focused on inbound marketing strategies. Topics covered include creating engaging content, optimising websites for search engines, leveraging social media, and measuring campaign success.

Hootsuite Social Marketing Certification:

The Hootsuite Social Marketing Certification is designed to deliver the skills necessary to navigate the ever-changing world of social media marketing. This program covers topics such as developing a social media strategy, managing social media accounts effectively, and analysing social media campaign performance.

Content Marketing Institute Certification:

The Content Marketing Institute offers a certification program that covers various aspects of content marketing. This program is suitable for both beginner and experienced content marketers and provides insights into content strategy, creation, distribution, and measurement.

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These certification programs, along with the previously mentioned courses, can significantly enhance digital marketing skillsets and strengthen resumes.

Embarking on the journey to becoming a digital marketer requires a combination of marketing skills, technical knowledge, and hands-on experience. By being familiar with the basics, developing a strong foundation in marketing principles and gaining practical experience, can assist in positioning oneself for success in this dynamic and ever-evolving field.

Taking advantage of online courses and certification programs can assist in gaining the knowledge and credentials to adapt to the digital marketing industry. There is a wealth of programs available, so take advantage of them.

Want to learn more? Reach out to the GRAVITATE team today for a chat.

Yours,
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Frequently asked questions

What are the essential skills needed to become a digital marketer?

To become a digital marketer, it's key to have a combination of skills, including a strong understanding of marketing principles, proficiency in various digital marketing channels (such as social media, SEO, and email marketing), basic technical knowledge (HTML, CSS, analytics tools), creativity, and the ability to analyse data.

Do I need a degree in marketing to pursue a career in digital marketing?

While a degree in marketing can be beneficial, it is not always a prerequisite for a career in digital marketing. What matters most is acquiring the necessary skills and knowledge through self-study, online courses, hands-on experience, and certifications. Demonstrating your expertise and showcasing practical skills is often more valuable than having a specific degree.

How can I gain practical experience in digital marketing?

Gaining practical experience in digital marketing can be achieved through various avenues. Consider interning at a digital marketing agency or a company's marketing department, freelancing for clients or businesses, managing your own social media accounts, or even volunteering your services to non-profit organisations. These experiences will provide you with valuable real-world insights and help build your portfolio.

How can I stay updated with the latest trends in digital marketing?

Staying up-to-date with industry trends is vital in the ever-evolving field of digital marketing. Follow reputable industry blogs, subscribe to newsletters, attend webinars and conferences, and engage in online communities or forums where professionals share insights. Additionally, consider enrolling in continuous education programs or nanodegree courses offered by reputable institutions to stay ahead of the curve.

Are certifications necessary to succeed as a digital marketer?

Certifications can enhance your credibility and demonstrate your proficiency in specific areas of digital marketing. While they are not mandatory for success, they can give you a competitive edge in the job market and provide validation of your skills. Certifications from platforms like Google, HubSpot, and Hootsuite can be valuable additions to your resume and show your commitment to professional growth.

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