March 2023

5 Essential Marketing Workflows to Boost Your Business Growth

In this blog we discuss the importance of having a marketing workflow to streamline and optimise marketing efforts. We'll explain the different types of workflows, including lead generation, lead nurturing, content marketing, social media marketing, and email marketing, and provides examples of activities that can be included in each workflow.

Five Marketing Workflows to Use in Your Business

As a business owner or marketing professional, it's important to have a system in place for managing and optimising your marketing efforts. A marketing workflow is a series of steps or tasks that need to be completed in order to achieve your marketing goals. By establishing a clear workflow for each different aspect of your marketing strategy, you can streamline your processes so that your marketing efforts are efficient and effective.

Jarred Diehm

Read Time

5

min

1. Lead Generation Workflow

The main goal of a lead generation workflow is to generate a significant number of qualified leads that can be nurtured and converted into paying customers or clients.

A lead generation workflow might include:

Creating and sharing valuable content, such as blog posts or ebooks
Running paid advertising campaigns on platforms like Google AdWords or Facebook Ads
Optimising your website and online presence for search engines using SEO techniques.

2. Lead Nurturing Workflow

The number one goal of a ‘lead nurturing’ workflow is to effectively convert leads into paying customers via consistent interaction or engagement with leads.

Activities that could be included in a lead nurturing workflow include: sending targeted emails or other forms of communication, such as email or SMS marketing, effective content that keeps potential customers engaged and interested in your business, using marketing automation software, such as HubSpot or Mailchimp, can help automate and personalise your lead nurturing efforts.

3. Content Marketing Workflow

A content marketing workflow is designed to attract and retain customers through valuable, relevant content that encourages engagement.

Content marketing workflow activities include:

Planning and creating a various pieces of content, such as blog posts, videos, or infographics
Sharing and promoting your content through your website, social media channels, and email marketing
Tracking and analysing the performance of your content to see what's working and what could be improved.

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4. Social Media Marketing Workflow

Social media marketing workflows connect with your audience and promote your business through social media channels.

A social media marketing workflow generally includes:

Tracking and analysing the performance of your content to see what's working and what could be improved
Creating and sharing updates
Engaging with followers
Using paid advertising options to reach a larger audience.

5. Email Marketing Workflow

An email marketing workflow aims to keep potential and current customers engaged and motivated to take action through effective email marketing strategies.

Tasks in an email marketing workflow might include:

Segmenting your email list based on the interests and behaviour of your subscribers and sending them relevant and personalised content
Creating and scheduling email campaigns using marketing automation software
Tracking and analysing the performance of your emails to see what's working and what could be improved.

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Marketing workflows can help you streamline your processes and so that your marketing efforts are efficient and effective. By establishing workflows for different aspects of your marketing strategy, such as lead generation, lead nurturing, content marketing, social media marketing, and email marketing, you can better manage and optimise your marketing efforts and achieve your business goals.

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Frequently asked questions

How can marketing automation software help with lead nurturing?

Marketing automation software, such as HubSpot or Mailchimp, can help automate and personalise your lead nurturing efforts by sending targeted emails or other forms of communication to potential customers.

What are some common email marketing strategies that can be included in an email marketing workflow, and how can businesses use them to keep customers engaged and motivated to take action?

Common email marketing strategies that businesses can use in their email marketing workflow include segmenting email lists, personalising content, and creating engaging subject lines and calls-to-action. By segmenting email lists based on subscriber interests and behaviours, businesses can send targeted and relevant content to their audience. Personalising content, such as using the subscriber's name and providing customised recommendations based on their past purchases, can also increase engagement and motivation to take action. Effective subject lines and calls-to-action are also important in email marketing. The subject line should be attention-grabbing and convey the value of the email's content, while the call-to-action should clearly communicate the desired action and provide a sense of urgency. Businesses can also use email automation to send a series of emails over a specific period of time, such as a welcome series for new subscribers or a series of promotional emails leading up to a sale. By tracking and analysing the performance of their email campaigns, businesses can identify what's working and what needs improvement and adjust their email marketing strategies accordingly.

What are some benefits of using marketing workflows?

Using marketing workflows can provide a number of benefits, such as streamlining processes, increasing efficiency, and improving the effectiveness of marketing efforts. By establishing clear workflows for each aspect of your marketing strategy, you can ensure that tasks are completed in a timely manner and that everyone on your marketing team is on the same page. Workflows can also help to reduce errors and ensure consistency in your marketing messaging. Additionally, by tracking and analysing the performance of your workflows, you can identify areas for improvement and make data-driven decisions to optimise your marketing efforts.

What are some paid advertising platforms that businesses can use in a lead generation workflow?

Some popular paid advertising platforms that businesses can use in a lead generation workflow include Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads. These platforms allow businesses to target their ideal audience with relevant and personalised ads, based on factors such as demographics, interests, and behaviour. By using paid advertising in conjunction with other lead generation tactics, such as content marketing and SEO, businesses can increase their visibility and generate more qualified leads. It's important to regularly monitor and analyse the performance of your paid advertising campaigns, and adjust your strategy as needed to ensure the best results.

What is the importance of tracking and analysing the performance of a marketing workflow, and how can it be done?

Tracking and analysing the performance of a marketing workflow is important to identify what's working and what needs improvement in order to optimise the workflow and achieve better results. This can be done through various methods such as using analytics tools to measure website traffic and engagement, tracking email open and click-through rates, analysing social media metrics, and monitoring lead conversion rates. By regularly monitoring and analysing performance, businesses can make data-driven decisions and continuously improve their marketing efforts.

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