GRAVITATE Digital

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Our Approach

It's about problem-solving solutions and strategising the success of measurable data. We are a team of thinkers, strategists, and brand matchmakers. Niche but potent, we are BIG on data.

We have mastered the art of turning abstract numbers and problematic data into digestible opportunities to share with you. We action these out-of-the-box ideas and solutions, measure and innovate again. As consumer psychologists, we love statistics and exploring customer behaviour. This data drives our decision-making together to grow your brand.

Great results are one thing, but if we can’t measure the results or see areas for improvement, how will we know where to go next? One of the reasons GRAVITATE exists is we love transparency in data. We love the good, the bad, the ugly data. It’s all useful in helping us pivot and refine our approach together to compound the wins and avoid the pitfalls.

Our reporting shared with you is complete, and measurable using industry-leading reporting software to culminate the data points from various marketing initiatives. This provides us all with the full picture of performance. We then drill down into best-performing ads, copywriting, creative, audiences and more, performance fluidly displays in a central GRAVITATE reporting link. See results daily, weekly or monthly. Compare time periods. See our ongoing work in real-time on mobile or desktop.

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We are enterprise ecommerce veterans and our team is formally trained in psychological science, accounting, project management and marketing (just to name a few).

Our techniques and knowledge have grown garage startups into cult following ecommerce stores with warehouses across the globe.

We pride ourselves on delivering needle shifting business growth consistently and with passion and care. We thrive when tailoring our marketing techniques to each unique brand we work with. Our team have first hand success growing international ecommerce brands into household names and local service businesses into multi-million dollar franchises and love to share our knowledge with you in our working relationship.
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In the digital marketing space, what worked yesterday, won't work today. Paid advertising is changing daily, so we maintain a deep and ever evolving love of learning more in digital marketing, via ongoing weekly team development. This is systemised through weekly internal and external coaching, workshops and mentorship.
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With our team tapped into the vein of digital marketing and a proven history of scaling brands with our digital marketing methods; we have a humble confidence, a genuine passion and relentless devotion to generating accurate outcomes that promote growth for your business.
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We provide consistent and accurate communication as if we were in the same room. We thrive in a colleagues environment as a seamless extension of you and your team. Our communication is unified through clear and transparent touch points throughout the month. We are approachable and accessible and give you our direct phone and email for ease of accessing us.

We provide official monthly reporting in the first week of each month, where we speak strategy after reviewing the data we speak through. This is usually complemented with a monthly Zoom meeting for 30-1 hour.

Busy one month and still want a thorough update? We can provide video recordings via email to summarise performance and speak through our results. If you need help or a GRAVITATE team mate, we're a call away during business hours and an email away 24/7.
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We are devoted to creating intelligent, unique outcomes and generating return for your business. With our powers combined and the Captain Planet theme song playing in our heads, we synergise with your business, generating transactions and leads in a seamless, long term, prosperous and in brand approach.
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Balancing psychological science and statistics with a creative mindset, we mould our knowledge and proven methods with data driven feedback we learn from getting to know your customer base. We tailor our expertise to deliver you bespoke, high quality and intelligent digital marketing outcomes.

Each business is distinctive, has different goals and unique selling points (USP's). Therefore your brand needs tailored marketing approaches that are anything but cookie cutter or one size fits all. We love tailoring our work to your business as we know that extra touch of personalisation can be the definitive needle shift your business needs to communicate with your customers.
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We take the time to learn your unique brand language, style and story; weaving in our own digital expertise seamlessly with your brand.

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What our clients are saying

"Saxon and the team at Gravitate have not only done an exceptional job managing all-things SEO but have also gone above and beyond to help us migrate and freshen up our website. Digital marketing can be hard to understand at the best of times, but Saxon always takes the time to explain everything thoroughly, educating us along the way. We highly recommend Saxon and the team at Gravitate!"

Cordner - Marketing Manager

"A fantastic company that has been so influential in developing our SEO strategy. Saxon and Eliza are always just a phone call away. Highly recommend!"

Craig - Business Owner

"Couldn't ask for a better partner in growing our ecommerce business. Their team goes over and above in supporting our brand and our team with their level of expertise, care and commitment. We couldn't enjoy working with them more and consider them an extension to our team."

Mon - Head of Marketing

FAQ

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is the practice of optimising a website or webpage to improve its ranking on search engine results pages (SERPs) for specific keywords or phrases. SEO encompasses various strategies and techniques, including on-page optimisation (such as improving content, meta tags, and website structure) and off-page optimisation (such as building high-quality backlinks). The goal of SEO is to increase organic traffic to a website and improve its visibility on search engines, ultimately driving more qualified leads and potential customers for a business.

How can I improve my website's Search Engine Optimisation (SEO)?

There are several ways to improve a website's Search Engine Optimisation (SEO) including conducting keyword research to identify the keywords and phrases that are relevant to a business and its target audience and incorporating these keywords into the website’s content, meta tags, and URLs. Another way is to optimise a website’s structure ensuring that a website is easy to navigate and has a clear hierarchy. In addition to using descriptive and keyword-rich URLs, and developing a sitemap to help search engines crawl and index a site. High-quality and relevant content is also important, as well as using headings and subheadings to organise content and make it easy to read. Acquiring high-quality backlinks from reputable and authoritative websites in the industry can help if they are natural and relevant links that provide value to the website’s audience. Promoting a website and content on social media platforms can also increase visibility and drive traffic to your site.

What is the importance of keyword research in SEO?

Keyword research is an essential part of any SEO strategy. By identifying the most relevant and valuable keywords for a business, a website and its content can be optimised, helping it to appear in relevant search results. Keyword research also helps to understand a target audience by giving insights into their search behaviour and the type of content they are interested in. Deep Keyword research helps in creating a well-informed SEO strategy and improving a website's visibility and traffic. Without keyword research, it becomes difficult to target the right audience and generate organic traffic to a website.

How long does it take to see results from SEO efforts?

The time it takes to see results from SEO efforts can vary depending on various factors such as the current state of a website, the competitiveness of the industry, and the specific keywords that are being targeting. Generally, it can take several weeks to several months before seeing significant improvements in a website's search engine rankings and organic traffic. However, it's important to keep in mind that SEO is an ongoing process that requires continuous efforts to maintain and improve a website's performance in search engines.

What are backlinks and how do they impact SEO?

Backlinks, also known as inbound links or incoming links, are links from other websites that point to your website. In terms of SEO, backlinks are important because they signal to search engines that other websites consider your content to be valuable and authoritative. Essentially, backlinks act as a "vote of confidence" for your website. However, not all backlinks are created equal. Quality is more important than quantity, and links from reputable websites in your industry carry more weight than links from unrelated or low-quality websites. It's also important to avoid spammy tactics like buying links or participating in link farms, as these can harm your SEO efforts. Overall, building a strong backlink profile is an important aspect of SEO that can help increase your website's visibility and credibility.