Franchising is a business model that allows a business to operate under the brand of another business. A franchisee can be a sole trader, partnership or company that enters into an agreement with a franchisor to sell their products or services for a specified period in return for payment. Examples of franchise businesses in Australia include Subway, McDonald's, KFC and Zarraffa's Coffee.

Digital marketing is important for franchise businesses as it enables them to connect with their target audience in new ways, reach a wider audience and drive sales, with a data-driven approach and ability to measure success, it can help them achieve their goals with more precision, ultimately leading to better ROI. Digital marketing can also help create a standardised image for all franchises, increase brand awareness and create a sense of community with customers and prospects. It also enables local franchisees to manage their online presence, while ensuring they align with the overall brand strategy.

There are several metrics and data points that businesses can use to measure the performance of their digital marketing efforts, including: Traffic: Track the number of visitors to your website and the sources of that traffic. Engagement: Measure the level of engagement with your digital marketing efforts, such as likes, comments, and shares on social media. Leads: Track the number of leads generated through your digital marketing efforts, such as email sign-ups or contact form submissions. Sales: Measure the number of sales or conversions generated through your digital marketing efforts. Return on investment (ROI): Calculate the return on investment of your digital marketing efforts by comparing the cost of your tactics to the revenue generated.

Yes, GRAVITATE Digital can help your franchise with digital marketing. Our team of experts have a deep understanding and experience and is well-equipped to help your brand succeed in the digital space. We work closely with our clients to understand their business objectives, brand, target audience, and competitive landscape. Based on this understanding, we develop a custom digital marketing strategy that aligns with these factors and is tailored to achieve your specific goals. Our services include paid advertising, social media management, email marketing, website optimisation, and analytics tracking. These services are designed to drive leads, increase brand awareness, and ultimately help achieve your business goals while ensuring that your online presence aligns with the overall brand strategy. Reach out to GRAVITATE Digital today to start a conversation.

Franchise businesses can use digital marketing on an ongoing basis to build a strong online presence, build brand awareness, reach their target audience and drive sales or leads. Digital marketing allows businesses an opportunity to connect with decision-makers at every stage of the customer journey, from product discovery to purchase. franchise businesses should use digital marketing when they want to build a strong online presence, increase brand awareness, drive leads and sales, measure and optimize their efforts and attract new customers.