The results
129.52%
Increase Conversions in November 2023 comparing to June 2023
46.35%
Increase Click Through Rate in November 2023 comparing to June 2023
36.63%
Increase in Clicks in November 2023 comparing to June 2023
Tint-a-Home is Queensland’s #1 window tinting service. With over 30 years of experience, Tint-a-Home offers expert tinting services for homes and offices. With a focus on enhancing privacy, reducing glare, and improving energy efficiency.
The business objectives of the Tint-a-Home Google Ads campaign were to maintain market presence, generate leads, and maximise ROI during quieter business periods. These objectives were translated into marketing goals focused on sustaining online visibility, and consistently generating inquiries. The specific challenge addressed by the campaign was how to remain competitive and top-of-mind in the window tinting industry when business activity was slow.
To enhance lead generation, GRAVITATE Digital used a combination of Google Ads products, including search campaigns and performance max campaigns. The framework was developed after having an in depth session with Tint-a-Home to learn about their pain points.
Choice of Google Ads Products:
Search Campaigns: We leveraged Google Search campaigns to target users actively searching for home tinting solutions. This approach was crucial as it allowed us to reach a highly interested audience at the moment of their intent.
Performance Max Campaigns: These campaigns were utilised to harness the power of Google's AI and machine learning capabilities. Performance Max campaigns helped us to optimise ad placements across Google's entire inventory, including YouTube, Google Display Network, and more, ensuring maximum visibility and engagement.
To create impactful creatives for Tint-A-Home, we focused on editing and optimising images and videos directly sourced from their website. This involved enhancing visual quality and ensuring brand consistency to resonate with the target audience. Utilising tools like Google Ads and Google Analytics, we were able to test and refine these creatives, ensuring they effectively conveyed Tint-A-Home's brand message and met campaign objectives.
Tint-a-home’s advertising campaigns delivered outstanding results which massively impacted the success of their business.
Our campaigns achieved impressive results, as evidenced by its key metrics: 36.63% increase in clicks, 129.52% increase in conversions and 46.35% increase in click through rate. These figures indicate a high level of engagement and effective conversion rate, suggesting that the campaign was not only successful in reaching a wide audience but also in encouraging significant user action, likely translating into a positive return on investment.
In terms of broader business impact, the campaign significantly enhanced Tint-A-Home's online presence, likely boosting brand awareness and sales. The high number of conversions points to a potential increase in revenue and a stronger market position for the company. Additionally, the campaign provided valuable insights into customer behavior, offering data-driven guidance for future marketing strategies.
These insights will be pivotal in refining future campaigns, allowing for more targeted and effective marketing efforts. The success of this campaign sets a strong foundation for future strategies, including budget optimisation and enhanced customer engagement techniques, thereby promising continued growth and success for Tint-A-Home.
"Record month last month and record amount of quotes”
- Jake | Founder
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