In Australia, the breakfast cereal market offers consumers good value, but purchase decisions are influenced by a variety of factors. Consumers' overall opinion of a brand directly impacts their likelihood to buy a product, which is known as 'value perception'.

We collaborated with the Brookfarm team on a comprehensive strategy and framework that encompasses every stage of the sales funnel. Our initial research was informed by insights from a consumer survey and continuous split testing, enabling us to tailor the content that resonates with customers and highlights the most appealing aspects of the brand. A consistent aim throughout the last year was to optimise the accounts for the best return, testing and removing underperforming ads and campaigns, continuously refining our work.

By leveraging the most effective assets and messaging, we introduce new customers to the Brookfarm story and maintain brand awareness by highlighting the brand's points of difference then product benefits. In line with this approach, we helped optimise a seamless online experience that guides customers towards making a purchase while remaining consistent with the brand's values and ethos.